FAITH M. JACKSON
Accomplished Communications Leader
Content Development
I am a seasoned content producer, writer, and editor able to reach diverse audiences, whether targeting girl scouts, college students, or high-level executives. My works range from print to digital, and can be as brief as a Twitter post or as long as a 2,500-word feature story.
Let's Be Clear—College Tuition is Too High.
Drew University Tuition Reset Video
Launch Date: December 2017
My Roles: Storyboard, script, image selection, project management
Category: Special initiative marketing
Goal: Create a short video supporting Drew University's tuition reset campaign.
Launch Your Life.
Drew University New Program Video
Launch Date: November 2018
My Roles: Storyboard, image selection, project management
Category: Special initiative marketing
Goal: Create a short video promoting Drew's new Launch program.
New Jersey College for Women Founded
Video for Rutgers 250 Website
Launch Date: November 2015
My Roles: Research, storyboard, script, image selection
Category: Institutional Branding
Goal: Create a short video using existing resources and detailing an important moment in Rutgers and New Jersey history.
Say Yes
Admitted Student Brochure
Launch Date: April 2011 (reprinted in 2012 and 2013)
My Roles: Copywriter, project manager
Category: Undergraduate admissions recruitment
Goal: Create a lively and engaging direct mail brochure to inspire admitted students to accept their offers of admission.
Result: Bump in number of acceptances right after the mailing in 2011 compared to the previous year when there was no added communication. University Undergraduate Admissions liked the brochure so much they reprinted it for 2 more recruitment cycles.
Award: CASE II Silver Award, multi-page publication, 2012
The Ocean is Our Classroom
Launch Date: February 2011
My Roles: Copywriter, project manager
Category: Reputation and branding
Goal: Promote Scott Glenn's award as NJ Professor of the Year, while also touting his innovative work work with students in deploying and navigating Rutgers transatlantic glider.
Rutgers Scholars Brochure
Launch Date: May 2013
My Roles: Content researcher, editor, project manager
Category: Undergraduate admissions recruitment
Goals: Inspire high-achieving high school juniors who were potential applicants for the Rutgers graduating Class of 2019 by communicating the opportunities available for ambitious students; align with pre-existing "Think Great" materials produced in previous year.
Result: The average SAT score of admitted students for the Class of 2019 was 20 points higher than that of the previous year. Several factors have contributed to increased applications and numbers of high-achieving students. However, the brochure was an early reinforcement of Rutgers' generally positive reputation as a good choice for academically motivated students.
Academics. Athletics. At the Top.
Launch Date: October 2011
My Roles: Copywriter, project manager
Category: Reputation and branding
Goal: Celebrate the Scarlet Knights football team, which earned the top Academic Progress Rate, along with several other Rutgers teams that earned high rankings.
Creative Services
Procedures Manual
Launch Date: August 2013
My Roles: Copywriter, editor, project manager
Category: Internal communications
Goal: To take a handful of materials about office policies and workflows to create a more detailed online reference on all procedures for regular tasks.
Alzheimer's:
The Mysterious Disease of Memory Loss
Launch Date: Spring/Summer 2003
Category: Magazine feature writing
My Roles: Writer, editor
Goal: Take a current health topic and connect it to the personal experiences and scholarly work of university faculty.
Press Release:
Kean University Launches Laptop Initiative for Public-School Students
Release Date: October 5, 2005
My Roles: Writer, media contact
Category: Media relations
Responsibility: Promoted university's community building activities by writing about laptop initiative. Release earned media placement.